Balmerol diesel engine oil in new TechTonic Packs
Date: 09 Jun 2015
Balmer Lawrie, a diversified
PSE, has launched new TechTonic Packs for Diesel Engine Oils and 4T Oils for
the automotive sector, in Kolkata. During the launch function the revamped Balmerol
logo, and newly developed technologies – Dekatrol for Diesel Engine Oils and
WOWtech for the two wheeler oils – were also introduced. The new packaging was
launched by Viren Sinha, Chairman & Managing Director, Balmer Lawrie in the
presence of Directors, senior officials, key customers, dealers and
distributors. The Company aims at doubling its market share in the lubricants
space in the next 5 years.
The Company's R&D Centre,
known as Application Research Laboratory (ARL) located at Kolkata developed the
tribological solutions using the unique "DEKATROL technology" which
has a ten point advantage, is eco-friendly, helps to reduces frictional energy
losses, and enhances fuel economy as also the life of the product. The
solutions developed using “WOWtech” technology provides extra protection and
acts as strong shield for the engine, clutch and gear.
Viren Sinha reiterated that
automotive retail business will continue to be the focus, which will drive
growth and profitability.
The new packaging for the
following products using “WOWtech” technology was launched:
Balmerol Biker 4T - 4 Stroke
Engine Oil (API SJ)
Balmerol Race 4T - 4 Stroke
Engine Oil (API SL)
Balmerol Superstar - Premium
Semi-Synthetic 4 Stroke Engine Oil (API SM)
The new packaging for the
following products using “DEKATROL technology” was launched:
BalmerolUltima Plus - Premium
Quality Heavy Duty Diesel Engine Oil (API CI-4 Plus)
Balmerol CPRB - Premium Diesel
Engine Oil (API CF 4)
Source: Balmer
Lawrie